Atlanta, Georgia, is a metropolis outlined by its spirit of group and collaboration. As dwelling to among the world’s most influential organizations and companies (together with Double the Donation itself!), the “Capital of the South” has change into a serious hub for modern philanthropy. That implies that for Atlanta-based nonprofits, tapping into the mixed energy of the native workforce isn’t only a technique; it’s a necessity for sustainable progress.
With Fortune 500 corporations like Coca-Cola, Delta Air Traces, Southern Firm, and extra calling Atlanta dwelling, the native potential for office fundraising (together with matching presents, payroll deductions, and volunteer grants) is staggering. On this publish, we’ll dive into six Atlanta-based nonprofits which are main the best way in claiming these funds.
We’ll cowl methods from:
- American Most cancers Society
- Atlanta Angels
- Atlanta Group Meals Financial institution
- Atlanta Mission
- Open Hand Atlanta
- Woodruff Arts Middle
From international humanitarian giants to native food-security heroes, these standout groups repeatedly exhibit the best way to market company giving alternatives successfully utilizing trendy instruments and clear messaging. Let’s see their ends in motion beneath!
1. American Most cancers Society
With its international headquarters within the coronary heart of Atlanta, the American Most cancers Society is a powerhouse of analysis, advocacy, and affected person assist. Their overarching mission is to enhance the lives of individuals with most cancers and their households, guaranteeing that everybody has the chance to stop, detect, deal with, and survive the illness.
How the American Most cancers Society Markets Office Fundraising
ACS presents a masterclass in segmented advertising and marketing. The group supplies two distinct pathways for office engagement: one for the person worker and one for the company associate (every of which is totally promoted all through the web site).
Let’s take a better look:
Their “Worker Engagement for People” web page focuses on the benefit of office giving for particular person donors, together with by corporate-sponsored applications similar to payroll deductions and matching presents. This strategic advertising and marketing will increase supporters’ familiarity with these alternatives, rising the probability that they finally become involved.
From there, ACS additionally supplies a direct hyperlink to its devoted matching presents web page, which makes use of the Double the Donation plugin to offer prompt directions for donors to request a donation match from their firm.
In the meantime, the “Worker Engagement for Corporations” web page highlights a number of methods companies can associate with the American Most cancers Society, together with by micro campaigns, volunteer grants, and CFC initiatives.
The American Most cancers Society makes office fundraising really feel like a complete partnership reasonably than a one-off request. By highlighting matching presents, volunteer grants, and payroll giving, the group offers corporations and their workers a number of straightforward entry factors to assist the mission. This, in flip, helps ACS maintain its huge analysis and patient-service budgets.
View the net web page right here.
2. Atlanta Angels
Atlanta Angels is a more recent pressure within the Atlanta-based nonprofit scene, nevertheless it’s already making a large impression on the foster care group. Their mission is to assist kids and households within the foster care system by constant engagement, intentional giving, and strategic mentorship efforts.
How Atlanta Angels Markets Company Partnerships
Atlanta Angels excels at making company partnerships really feel deeply private. The group strikes past a easy donate button, as a substitute providing structured methods for corporations to combine service into their company tradition. Right here’s what’s making their technique stand out:
- Tiered Sponsorship Construction: Atlanta Angels makes use of a transparent, organized advantages grid to indicate corporations precisely how their funding scales. By providing tiers from $1,000 to $50,000, they make it straightforward for companies of any dimension to become involved.
- Give attention to Experiential Alternatives: They lean closely into hands-on philanthropy. Their advertising and marketing highlights particular methods for a company associate’s workers to attach on to the work.
- Proof of Native Affect: The group’s digital presence incorporates a scroll of real-world partnership moments, together with verify shows and volunteer groups in motion. This social proof demonstrates how potential sponsors will be a part of an lively community of Atlanta-based supporters.
- Present Accomplice Testimonials: The online web page options an inspiring quote from a previous sponsor. “Our workers need to work for a corporation that reveals up in significant methods, and this partnership permits us to serve kids and households proper right here in our group.”
View the net web page right here.
3. Atlanta Group Meals Financial institution
The Atlanta Group Meals Financial institution (ACFB) is a pillar of the Georgia nonprofit group, distributing over 60 million meals yearly to greater than 755,000 individuals throughout 29 counties. Their mission is lived out by tasks that interact, educate, and empower each individuals in want and people who need to assist.
As one of many largest hunger-relief organizations within the Southeast, ACFB serves as a significant lifeline for households throughout metro Atlanta and North Georgia.
How the Atlanta Group Meals Financial institution Markets Office Fundraising
The ACFB focuses on frictionless matching present integration. Their fundraising group acknowledges that the better it’s for a donor to seek out their firm, the extra seemingly the match will probably be accomplished. For that reason, the group’s office fundraising technique options:
- Omnichannel Search Integration: As seen on their major “Methods to Give” web page, ACFB embeds an identical present search device immediately into the circulate. By prompting customers to go looking for a corporation whereas participating with the trigger, the nonprofit captures employer knowledge on the peak of donor involvement.
- Model-Constant Messaging: Customized-branded donation types remind donors of the tangible impression of their assist. This emotional hook, mixed with the decision to “double and even triple your impression,” makes the office giving ask really feel private reasonably than administrative.
- Knowledge-Pushed Outcomes: By automating their outreach, ACFB has seen greater than a 30% progress in matching present income. They’ve delivered over 61,000 automated emails in a single 12 months, guaranteeing that no match-eligible donor slips by the cracks.
Total, the Atlanta Group Meals Financial institution’s technique proves that while you mix clear, impact-focused messaging with automated instruments, you possibly can scale your fundraising without having a large enhance in workers time.
View the net web page right here.
4. Atlanta Mission
Based in 1938, Atlanta Mission is town’s oldest and largest supplier of providers to neighbors experiencing homelessness. The group supplies emergency shelter, momentary assist, and long-term restoration pathways for hundreds of males, ladies, and kids annually.
By specializing in the distinctive wants of every one who walks by their doorways, the group works tirelessly to finish homelessness within the Atlanta group one life at a time.
How Atlanta Mission Markets Office Fundraising
Atlanta Mission’s office giving technique facilities on automated follow-ups and proactive donor training. They perceive {that a} donor’s journey doesn’t finish after they click on “submit,” as a substitute utilizing that post-donation engagement interval as an opportunity to drive elevated assist by matching presents.
Their method contains:
- A Tailor-made Affirmation Web page: Utilizing the Double the Donation plugin, Atlanta Mission supplies donors with a affirmation web page that gives clear subsequent steps primarily based on their employer. This takes the guesswork out of the method, resulting in a 41% moderate-to-high donor engagement price.
- Automated Observe-Up Outreach: The Mission leverages automated matching present emails, boasting a powerful 44% open price. (That’s greater than double the trade common of 20%.) This ensures their message truly reaches the donor’s inbox on the proper time.
- Quantifiable Native Affect: By implementing a strong office giving search device, the Mission recognized over $134,000 in match-eligible {dollars} in a single 12 months. This resulted in additional than $134,000 {dollars} in uncovered matching present income.
Atlanta Mission demonstrates that ending homelessness is a community-wide effort. By giving their donors a easy, automated option to request matches, they empower the Atlanta-based workforce to take an lively function in remodeling town.
“Double the Donation has allowed us to extend our matching present income, however extra importantly, it has made it simpler for our donors to submit matching presents.” — James Barrell, Chief Info Officer
View the net web page right here.
5. Open Hand Atlanta
Open Hand Atlanta is a quintessential native nonprofit. What began in 1988 as a small group of pals cooking for neighbors with HIV and AIDS has since grown into one of many largest “Meals is Drugs” suppliers within the nation.
As we speak, the group prepares and delivers hundreds of medically tailor-made meals to Georgians residing with continual sickness or disabilities.
How Open Hand Atlanta Markets Office Fundraising
Open Hand Atlanta is a implausible instance of the best way to combine office fundraising into each digital touchpoint, from their social media profiles to their web site. Right here’s what’s working particularly effectively:
- Social Media Advocacy: Open Hand makes use of platforms similar to Fb to share attention-grabbing graphics and video belongings. These posts present a transparent, step-by-step information to utilizing their search device to double a present, turning a $50 donation into $100 or extra.
- Seamless Donation Web page Integration: By figuring out the donor’s employer (e.g., Dwelling Depot) immediately throughout the on-line giving course of, the group catches the donor in the mean time of highest intent.
- Outstanding Name-to-Motion: Open Hand ensures that matching present alternatives aren’t missed by together with a high-contrast, devoted part additional down their donation web page. Utilizing the daring headline “Does Your Employer Match Items?” alongside a streamlined firm search device, the group supplies donors with a frictionless option to confirm their eligibility and finally become involved.
All in all, Open Hand Atlanta makes matching presents a pure a part of the giving circulate. They don’t await the donor to find a hidden web page. Quite, they put the chance proper in entrance of them at checkout, no matter how the person arrived on the group’s type.
View the net web page right here.
6. Woodruff Arts Middle
Situated in Midtown Atlanta, the Woodruff Arts Middle is town’s visible and performing arts hub. Dwelling to the Excessive Museum of Artwork, the Atlanta Symphony Orchestra, and the Alliance Theatre, the Woodruff Arts Middle’s mission is to encourage and have fun famend arts and training for various audiences.
How the Woodruff Arts Middle Markets Office Fundraising
The Woodruff Arts Middle markets its Workers for the Arts (EFA) program as a premium office giving program that mixes philanthropy with distinctive benefits.
Right here’s what this group is doing notably effectively:
- Enjoying Up the Advantages Angle: Quite than focusing solely by itself mission, the Woodruff group highlights what workers get in return, together with insider entry and different unique advantages.
- Distinguishing Between Sponsorships vs. Campaigns: The group clearly distinguishes between Sponsorships (for model publicity) and Campaigns (for worker engagement). This makes it straightforward for corporations to find out the place and the way they’d prefer to become involved.
- Affect Reporting: The Woodruff Arts Middle makes use of particular native knowledge, noting that the EFA program generates almost $1 million in income and serves over 171,000 college students and educators annually.
Woodruff treats its office donors like invaluable members, establishing a concrete sense of belonging. For a lot of Atlanta professionals, being an “Worker for the Arts” is a badge of honor that connects their skilled life to the cultural heartbeat of their metropolis.
View the net web page right here.
Remaining Ideas for Atlanta Nonprofits
In the event you run an Atlanta-based nonprofit that’s seeking to develop its office fundraising efforts, these six organizations provide a wealth of inspiration.
Whether or not you’re a big worldwide physique or a local people staple, the rules of success stay the identical. By successfully advertising and marketing office giving, your group can equally faucet into the immense generosity of the native workforce. Once you present a donor that their employer is keen to face behind their contribution, you aren’t simply asking for cash; you’re providing them a option to lead.
Searching for extra sources for Atlanta-based nonprofits like yours? Try these corporations with beneficiant applications your group could possibly faucet into:
