Quarterback Sam Darnold of the Seattle Seahawks celebrates with the Vince Lombardi Trophy after his group received Tremendous Bowl LX in opposition to the New England Patriots, at Levi’s Stadium in Santa Clara, California, Feb. 8, 2026.
Ronald Martinez | Getty Pictures Sport | Getty Pictures
Disney introduced Wednesday that its streaming service Disney+ will air the upcoming Tremendous Bowl in February.
The 2027 championship recreation, in addition to two Monday Evening Soccer video games main as much as the Tremendous Bowl, will probably be accessible to all Disney+ subscribers within the U.S.
Disney had beforehand introduced that its ESPN sports activities division would produce the Tremendous Bowl in 2027 for the primary time ever. The sport will air on ESPN and Disney’s broadcast community, ABC.
Curiosity within the upcoming Tremendous Bowl is already excessive. Disney stated on its most up-to-date earnings name that advert spots for the sport are already bought out, the earliest sellout in Tremendous Bowl historical past, in keeping with a press launch.
The announcement is the most recent transfer in Disney’s efforts to develop its reside sports activities streaming choices. The media firm final yr launched a standalone ESPN streaming service, bringing the content material outdoors the cable bundle.
In August, Disney introduced that System E — the open-wheel racing championship for electrical automobiles — will probably be accessible to Disney+ subscribers starting Dec. 18.
Different streamers are additionally utilizing reside sports activities to bolster their portfolios. CNBC reported final week that Alphabet’s YouTube is actively looking for further reside sports activities rights. YouTube already pays roughly $2 billion yearly for the rights to “NFL Sunday Ticket,” which can final till the tip of the 2029-30 season.
Netflix will air 5 NFL video games through the 2026-27 season. Netflix Chief Content material Officer Bela Bajaria stated in a CNBC interview final month that the corporate can be open to buying the rights to worldwide NFL video games in the event that they grow to be accessible.