Ford will increase V-8 engines, lowers efficiency costs

DETROIT — Ford Motor is increasing the supply of V-8 engines and reducing the beginning costs of some efficiency fashions for its 2027 lineup of F-150 pickup vehicles.

The Detroit automaker mentioned the adjustments are supposed to give prospects extra selection and assist broaden gross sales of key fashions, a technique Ford has been leaning into beneath CEO Jim Farley.

The adjustments come as automakers try to handle industrywide affordability considerations. The strikes additionally come as some automakers — significantly the Detroit Three — have been including extra V-8 engines amid weakened emissions laws and penalties beneath the Trump administration.

The brand new pricing does not imply the vehicles are low-cost. The 2027 Ford F-150 Raptor will begin at $77,800, which is $4,000 lower than the present truck. The 2027 Tremor will begin about $5,300 decrease at $62,400, Ford mentioned Tuesday.

Ford officers mentioned the automaker lowered costs by eliminating some commonplace tools, resembling heated second-row seats, in addition to utilizing guide as an alternative of energy controls for some components, just like the steering column.

“For us, it made sense as a result of it simply broadens the provide and positively would not take away from both the aptitude of that new entry or of the mannequin that it got here down from,” Todd Eckert, Ford Blue senior director of truck shopper advertising, advised CNBC.

Concerning the V-8 availability, Ford will provide its 5.0-liter engine throughout each mannequin of the F-150 lineup, Eckert mentioned. That features having the choice for a V-8 engine within the high-end King Ranch and Platinum fashions for the primary time for the reason that 2023 mannequin yr.

“We heard fairly loudly from each prospects and sellers that even on these premium collection, that they needed the choice to have a V-8 engine,” Eckert mentioned.

The adjustments are a part of a number of updates the corporate is making to the F-150 lineup for the 2027 mannequin yr. It is also rolling out type updates to many fashions and including a Carhartt mannequin in collaboration with the Detroit-based clothes firm.

All of the updates for the 2027 F-150 lineup come as Ford continues to extend availability of the essential pickups after fires at an aluminum provider severely impacted their output over the previous yr.

Ford’s F-Collection vehicles — which embrace the F-150 and bigger “Tremendous Obligation” fashions resembling F-250, F-350 and F-450 — have been severely impacted by the provider points resulting from their massive aluminum our bodies and different parts.