Shuhana Zareen from Endometriosis UK shares how the charity doubled their problem occasion earnings in only one 12 months.
Occasion fundraising is about to increase in 2026. Regardless of the challenges going through charities, fundraising isn’t slowing down, particularly in organised sporting and health problem occasions.
As a part of our 2026 Occasion Fundraising Snapshot analysis, Shuhana Zareen from Endometriosis UK shared how they took their problem occasion earnings from £123,000 to £252,000 by…
- Selecting the best occasion combine
- Creating superior supporter experiences
- And securing senior management buy-in
Maintain studying for an summary of our dialog (and the way you should utilize these methods too).
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Selecting the best fundraising occasions
The correct mix of occasions can assist develop your trigger, serve your supporters’ pursuits, and profit from the price range you could have.
69% of charities say working occasions are probably the most helpful for his or her trigger, and Endometriosis UK prioritises their price range towards shopping for areas for bigger core working occasions like London Landmarks Half Marathon and Nice North Run.
From there, they lengthen their attain by partnering with organisations like Run for Charity and Motion Problem for smaller occasions of their native space. The charity can be completely satisfied to trial new occasions, even these based mostly on supporters’ requests.
“[Fundraisers are] capable of contact us immediately and say, “I’ve truly had my very own house on the Loch Ness Marathon, and I’d like to see Endometriosis UK there.” We trialled the smallest bundle and that labored rather well.”
Management buy-in helps attain fundraising targets
Our report exhibits that groups with management help are practically twice as prone to attain or exceed their fundraising targets.
Endometriosis UK’s tradition of sturdy management purchase‑in was fashioned by beginning small and proving their progress over time. In 2022, they’d 10 charity locations in London Landmarks Half Marathon however grew a ready checklist of 102 individuals: clearly a serious alternative! Now in 2026, the charity has 41 areas, enabling much more individuals to lift cash for them.
Shuhana and group showcase progress by sharing weekly updates on areas stuffed and earnings generated, and at all times preserve occasions excessive on the agenda.
Stewardship makes a distinction
Endometriosis UK says bettering their stewardship is what’s helped them develop probably the most. Right here’s what that appears like for the charity’s cornerstone occasions like London Landmarks Half Marathon:
- A fundraiser welcome pack containing extra in regards to the charity, the marketing campaign, JustGiving’s fundraising suggestions, and an invitation to the charity’s WhatsApp Group.
- A nine-email stewardship journey sharing the primary fundraising deadline, minimal targets, and incentives for fundraisers to satisfy their objectives.
- Endometriosis Motion Month is the charity’s month-long occasion devoted to preserving fundraisers motivated, together with in-person fundraiser meetups.
“We see a variety of repeat fundraisers….and I believe that additionally exhibits us that the stewardship is working. It’s a extremely constructive final result to see that long run relationship.”
Rising from £123,000 to £252,000 over the previous 12 months…isn’t that unbelievable?! The charity’s story gives an actionable blueprint for small groups seeking to develop with fundraising occasions in 2026.
However the above is only a snippet of the complete story! There’s rather more from Endometriosis UK in our 2026 Occasion Fundraising Snapshot report, together with…
- The targets they set for fundraisers in London Landmarks Half Marathon
- The incentives that inspire fundraisers to lift extra
- The digital channels they use to attach fundraisers with one another
Get the brand new report now for all this, plus the important thing knowledge, actionable insights, and high alternatives to your occasions in 2026.
Unique insights to your charity
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