Right here’s a unsolicited mail piece that simply confirmed up in my mailbox:
It’s a lapsed win-back) piece from the Environmental Protection Fund. (Sorry pals at EDF! I lapsed.)
It’s large: 14″ extensive by 10″ (that’s about 36 x 26 cm). (It wouldn’t slot in my scanner!)
As close to as I can inform, the contents are the identical as their earlier lapsed/acquisition management … that mailed in a small (monarch dimension) format. It shares the excessive stage of personalization and the downplaying of the group (brand and return tackle are on the again). The contents inside are just about the identical too.
I don’t know if this can be a new management, or if I’ve obtained a check.
However I do know that giant-sized unsolicited mail can work very effectively.
It is probably not inexpensive except you might be mailing very giant portions. Nevertheless it actually has energy price investigating.
The primary battle you must win in fundraising is getting their consideration. If recipients barely discover your piece of their mailbox, you don’t stand a lot of an opportunity of getting it opened. A lot much less a response.