Lululemon introduced Wednesday that Athleta CEO Maggie Gauger is becoming a member of the corporate as president and chief product officer, efficient later this month.
The transfer marks the newest shake-up among the many prime executives within the more and more aggressive athleisure house: Gauger joined Athleta from Nike solely final 12 months.
Lululemon mentioned Gauger’s job is a newly created position. It additionally appointed Joseph Godsey as chief working officer. Alongside the brand new bulletins, Lululemon additionally mentioned Nikki Neuburger, the corporate’s chief model and product activation officer, and Ted Dagnese, its chief provide chain officer, are leaving in November to “pursue different alternatives.”
“We’re establishing a deeply skilled management crew that may work in a extra coordinated method, aligned across the technique and execution that delivers probably the most affect for our friends, our communities, and our enterprise,” Lululemon CEO Heidi O’Neill mentioned in a press release. “That begins with placing product, design, and innovation on the heart of how we function, with the main focus and accountability to create a stronger pipeline of differentiated product to boost the bar for our friends throughout each touchpoint, in shops and on-line.”
In a press release supplied to CNBC, Athleta mother or father firm Hole confirmed Gauger has left the corporate. It mentioned Erika Everett, the model’s present chief advertising officer, will oversee the model CEO position within the interim.
“We’ve been actively shaping Athleta’s subsequent chapter and the adjustments wanted to place the model for long-term development,” Hole mentioned in its assertion. “This transition allows us to speed up that work, strengthen our reference to prospects, and unlock Athleta’s full potential.”
Individually, Lululemon mentioned it is usually looking for a chief model officer, a chief communications officer and a chief expertise officer.
O’Neill took the helm of Lululemon final month after the athleisure firm noticed greater than a 12 months of disappointing gross sales efficiency within the midst of a proxy battle, drawing criticism from founder Chip Wilson.