What’s your #GivingTuesday secret weapon? Your e mail checklist. By means of e mail, you can also make long-form, focused appeals to those that have already donated to or expressed curiosity in your nonprofit’s work and ship them straight to your #GivingTuesday donation web page on Mightycause to make their reward. On this put up, we’ll be sharing some #GivingTuesday e mail templates that can assist you get impressed, together with ideas and greatest practices that can assist you to step up your e mail sport for #GivingTuesday.
#GivingTuesday E mail Templates
So, the concept behind #GivingTuesday e mail templates is that you could copy and paste them, customise a phrase right here or there, after which ship them off. However we’re hoping you’ll use these #GivingTuesday e mail templates as a jumping-off level and add extra content material about your nonprofit’s work and mission!
Pattern 1 – Two weeks earlier than #GivingTuesday
Topic Line: At some point of giving, infinite impression
Physique:
Image this: After Thanksgiving, Black Friday and CyberMonday, beneficiant donors the world over come collectively to present again on #GivingTuesday. [Organization Name] is part of this world motion for generosity, and we want your assist to proceed our work to [Cause/Mission].
Your donation at [donation page link] is greater than a contribution; it’s the spark for change. Your assist empowers our mission, creating actual impression within the lives we contact.
Save the Date for December 1st, or you can also make your donation early right this moment at [donation page link]. Your generosity transforms lives. We are able to’t wait to have you ever with us.
Thanks in your assist!
Pattern 2 – One Week Earlier than #GivingTuesday
Topic Line: We’re grateful for you
Physique:
Due to the beneficiant donors such as you, [Organization Name] is ready to work towards our mission of [insert mission/cause]. We couldn’t do that with out you and we’re really grateful in your assist and partnership on this work.
Earlier than you step away this week to present thanks with family and friends, we invite you to present again. You could be a important a part of our journey by supporting our #GivingTuesday marketing campaign. A donation of any dimension from you, even simply $10, could make a big distinction in strengthening our mission.
This 12 months, we’ve set bold objectives to [insert dollar goal or impact goal], and your assist is important in serving to us get there. Early donations are actually open, and each contribution, even earlier than the large day, counts towards our #GivingTuesday objectives.
Jjoin us in making an impression, your assist is invaluable in serving to us attain our mission.
Pattern 3 – One Week Earlier than #GivingTuesday
Topic Line: Be a Hero and Assist [Organization Name]
Physique:
Right here’s your probability to be a game-changer for [Organization Name]! By donating any day right this moment via #GivingTuesday on Tuesday, December 1st, you may assist us safe further funding within the type of prize grants [and/or unlock a generous matching grant provided by our dedicated sponsor]. Your contribution of any dimension can create an unimaginable impression!
What: Give to [Organization Name] throughout #GivingTuesday
When: Tuesday, December 1st
The place: On-line at [Link to Mightycause Page]
Donate Now
After you make your donation, your impression may even go additional. Inform your pals! Ahead this e mail! Share it on Social Media. Assist us get the phrase out about #GivingTuesday.
Mark your calendar for December 1st, 2026! Early donations are open right this moment, so when you’d like to present now, all donations depend towards our #GivingTuesday totals!
Pattern 4 — Day Earlier than #GivingTuesday
Topic Line: Do you like [Cause/Mission]?
Physique:
Tomorrow, December 1st, many will come collectively for a particular 24-hour marketing campaign referred to as #GivingTuesday and we want YOUR HELP! Our objective is to boost [$GOAL] in 24 hours to assist [Organization’s Mission/Cause]. Please assist us make an actual distinction.
Please assist the important companies of [Organization Name] by giving to our marketing campaign. No want to attend till tomorrow, present your assist and make your reward right this moment!
Pattern 5 – On #GivingTuesday
Topic Line: Prepared, Set, Give!
Physique:
At present is the day – #GivingTuesday is right here! We’re on our solution to elevating [$GOAL] for [Organization Name] in 24 hours. Will you assist us?
(Elective if relevant to your marketing campaign)
- [Organization Name] is competing to win prize grants, each donation helps to make us eligible for bonus funds.
- Due to your generosity and enthusiasm, we’ve got already raised [$X]. We’d like [$X] extra – are you able to assist us get there?
- At present solely, all donations as much as [$x] will probably be matched by a beneficiant donor, donate now and double your impression!
Assist me unfold the phrase and let everybody know that right this moment is the day to present to [Organization Name]. Share your assist on Fb, Twitter and Instagram by telling everybody about #GivingTuesday.
Thanks in your assist!
Pattern 6 – Donor Retention E mail
Topic Line: Your Continued Assist Makes a Distinction
Physique:
Final 12 months, your generosity helped us [insert specific impact example, e.x., provide meals to 500 families, send 200 kids to school, etc.]. Your reward really made a distinction, and we will’t thanks sufficient.
However our work isn’t completed. This GivingTuesday, we want you by our aspect once more to make sure [describe this year’s mission, e.x., “no family goes hungry” or “every child has access to education”].
Our objective this 12 months is to boost [numerical goal] in an effort to [impact of this year’s GivingTuesday, ex., double the number of families we serve].
Will you give once more and make a fair greater impression this 12 months? Go to [Link to Mightycause Page] to make a distinction.
Thanks for believing in our mission, each donor such as you fuels our group. Let’s make this GivingTuesday unforgettable!
Pattern 7 – #GivingTuesday on Mightycause Prize E mail
Topic Line: At present, your reward can go additional
Physique:
At present, [Organization Name] is collaborating in #GivingTuesday on Mightycause, and that makes us eligible to win bonus prize grants to assist advance our work. All through the total 24 hour marketing campaign, random donations will probably be chosen to obtain $100 boosts, and at particular hours in the course of the day, we will win as much as $500 for elevating probably the most {dollars} or having probably the most people make a present.
There are over 40 possibilities for organizations like ours to win prize funding, however we will’t do it with out your assist. Donate now and comply with together with us on social media to observe for updates!
Operating Your E mail Marketing campaign
Now that you just’ve reviewed our #GivingTuesday e mail templates, we wish to step again and assessment your marketing campaign as a complete. There are three primary phases to an e mail advertising and marketing marketing campaign for #GivingTuesday:
- Construct-up
- Day-of
- Comply with-up
Construct-up
The build-up section of your marketing campaign features a “Save the Date” or introduction e mail, any e mail reminders you despatched out within the week and days earlier than the occasion, in addition to together with a #GivingTuesday reminder on any e mail blasts you ship out after your first #GivingTuesday e mail. (See a number of examples within the #GivingTuesday e mail templates part above!)
You need to ensure to weave #GivingTuesday into all your communications — embrace a “Save the Date” in your e-newsletter, stick it on the backside of any e mail blasts. Repetition is the important thing to creating one thing stick in folks’s minds to the extra you repeat that #GivingTuesday is on December 1st, 2026, the extra probably they’re to recollect it. Check out your full calendar of e-blasts to ensure you don’t miss any alternatives to plug #GivingTuesday!
How usually you contact your donors about #GivingTuesday is as much as you. Listed below are the must-have emails you’ll wish to ensure you ship out:
- Save the Date (ship in early September)
- Announcement that #GivingTuesday donations are open
- Reminder the day earlier than #GivingTuesday
Day-of
E mail goes to be essential on #GivingTuesday! Nonprofits usually see nice returns with a well-considered #GivingTuesday e mail marketing campaign. At a minimal, it would be best to ship these emails:
- Kick-off e mail at midnight
- Mid-day check-in and CTA to donate
- An e mail initially of any Energy Hours you’re attempting to win
- A night check-in and CTA to donate
- E mail warning that #GivingTuesday is ending quickly (last hour)
Comply with-up
An important a part of any fundraising marketing campaign is closing the loop and setting the stage in your subsequent effort. (Finish-of-year fundraising, on this case!) Mightycause will ship every donor an e mail with their tax receipt and the customized thanks message your nonprofit creates, however we suggest following up with all your donors.
Plan on at the least one e mail the day after #GivingTuesday. Thank your donors for serving to you attain your objective. Inform them how a lot you raised and the way will probably be used. One thing particular, like a video of your total workers saying thanks or an e mail from the Govt Director, are nice methods to point out your appreciation and maintain your donors engaged so they’ll return to donate to your subsequent marketing campaign.
#GivingTuesday E mail Greatest Practices
At Mightycause, we regularly get questions like, “What’s the greatest time to ship an e mail?” and “How usually ought to we e mail our donors?” The reality is that there aren’t any hard-and-fast guidelines in terms of e mail advertising and marketing. There is no such thing as a magical variety of occasions it’s best to contact followers that can make sure to maintain them engaged however keep away from donor fatigue. If we knew of a foolproof topic line method that result in opens, we’d definitely inform you. However even when there aren’t any cool “hacks” or methods you should utilize, there are greatest practices you may comply with to take advantage of your emails on #GivingTuesday.
Section Your #GivingTuesday E mail Checklist
Your supporters are people. They got here to assist your trigger in a wide range of methods and present their assist in several methods. So you have to be speaking to them as people. Ensure you’re sending the precise content material to the precise folks, on the proper time and frequency.
Check out what knowledge you could have in regards to the folks in your e mail checklist. How will you tailor your message to go well with every section? An excellent place to start out is separating out main reward donors, recurring donors, one-time donors, and folks in your checklist who haven’t made a donation but. Listed below are another concepts for segmentation:
- Volunteers
- Board members
- Lapsed donors (final gave over 1 12 months in the past)
- Pursuits
- The place they registered in your emails
A/B Take a look at
If you happen to’re not aware of A/B testing, it’s testing the response to 2 variables and evaluating the outcomes. On the subject of e mail advertising and marketing, there are a whole lot of variables you may A/B take a look at: topic traces, button placement and elegance, e mail size, colours, photographs, the checklist goes on!
We suggest doing all of your A/B testing in the course of the Construct-Up section of your marketing campaign. Check out various things and measure your outcomes. Use that info to optimize your #GivingTuesday emails when it counts probably the most!
Optimize #GivingTuesday E mail Templates for Cell
It’s a story as previous as time. You spend hours perfecting an e mail that’s a cornerstone in your fundraising marketing campaign. You fine-tune the copy, ensure you have the good photographs, examine and double-check your hyperlinks … in your desktop pc. You forgot to make use of a mobile-friendly template and didn’t examine the way it seems on an iPhone earlier than you despatched it. A board member opened it on their cellphone and allows you to know that it seems unhealthy. You’re mortified, and your e mail performs poorly. However that is really easy to stop!
Ensure you use mobile-friendly e mail templates. Packages like Fixed Contact and MailChimp make it straightforward so that you can see {that a} template is mobile-friendly. Avoid options like columns, sidebars and side-by-side content material packing containers as a result of they’ll trigger structure issues on cell units. And take a look at your emails on totally different units to verify they give the impression of being good and performance the best way they’re speculated to!
Do High quality Assurance
Right here’s some nightmare gasoline for you: think about sending out an e mail to all your supporters with a damaged hyperlink to your #GivingTuesday web page. Scary, proper?! Having a High quality Assurance (QA) course of in place will stop this nightmare situation from ever taking place.
Consider QA as a “examine your self earlier than you wreck your self” coverage. You’ll wish to assemble a group (at the least two detail-oriented folks) and a guidelines. Right here are some things to incorporate your QA guidelines:
- Examine hyperlinks to make sure all of them work
- Have a look at how the e-mail shows in several browsers and on totally different units
- Detect and repair any formatting points (line breaks, coloration show, alignment)
- Be sure that alt-text is offered for all photographs
- Examine for typos, spelling errors or factual errors
- Double-check that personalised fields are working correctly
Embody a CTA with an “Ask” in all E mail Templates
It’s all in regards to the CTA, or call-to-action. Your topic line will get folks to open your e mail and your content material will maintain them studying, however on the finish of the day what issues most is the click-through to your Mightycause web page. So it’s essential to ensure you’ve received a robust CTA. Listed below are a couple of greatest practices to get the clicks you need:
- Be clear and concise. Your CTA button shouldn’t have two traces!
- Embody why it’s essential in your attraction – your donors wish to understand how their reward will impression your work.
- Don’t neglect to incorporate the ask. Imagine it or not, it occurs! A CTA button that claims “Thanks in your contribution” just isn’t going to achieve success. It is because a) it’s not asking for something, and b) it’s thanking the reader for one thing they haven’t even finished but (which might make them much less inclined to click on as a result of they’ve already gotten the thank-you).
- Preserve it centered. Your e mail ought to have one CTA. You’ve heard of the well-known jam research, proper? While you give folks too many decisions, they have an inclination to decide on nothing. The identical goes for together with too many CTAs and hyperlinks.
Preserve Your Design Easy
It could be tempting to get fancy along with your #GivingTuesday e mail templates and add a number of design prospers, however needless to say the simplest e mail designs are easy, straightforward to learn and digest, use web-safe fonts and look nice in all browsers, on all units. Select your coloration palette properly and keep away from garish or clashing colours.
Make Certain Your E mail is Simple to Learn
Fundraising is an artwork and we don’t wish to cramp your fashion, however your emails will carry out higher in the event that they’re straightforward to learn. Strive operating your copy via an internet Readability Tester to scrub up your copy.